STEW CALLADINE
Senior Graphic Designer
Who am I
Starting my creative journey in Fine Art and drawing on 25 years behind the lens, I bring a unique, multifaceted perspective to my work. For the past decade, I have focused on producing bold and clear designs that bridge the gap between visual excellence and measurable growth. By combining strong typography with strategic, data-driven thinking, I deliver accessible solutions that consistently put the customer first.
My industry experience spans a broad spectrum of high-profile clients across the hospitality, charity, and event sectors. I have successfully delivered strategic design solutions for major food and beverage brands, including Bella Italia, Amalfi Restaurant, Banana Tree, Tim Hortons UK, the biggest Domino's Franchisee in Europe, and Archie's Restaurants. Alongside this, I have worked professionally with a variety of non-profit organisations and community initiatives, delivering impactful design projects for the Girl Guides, the British Dyslexia Association, The Brain Tumour Charity, Little Village, CoppaFeel, Silicon Valley Pride, Sunnyvale Pride, and the Northampton Students' Union.
Key Skills
Design and Visual Aesthetics
Art Direction, Brand Guides, Creative Concepts, Large-Format Digital Displays, Layouts, Motion Graphics
Photography, Point of Sale (POS), Typography
Digital and User Experience
CRM, Customer Journey Mapping, Data-Driven Design, Email Design, Social Media, UI/UX Design
Strategy and Leadership
Brand Management, Briefing, Campaign Strategy, Creative Mentorship, Marketing Integration
My Toolkit
Core Adobe Creative Suite
After Effects, Illustrator, InDesign, Lightroom, Photoshop
Emerging Technology
Generative AI (Firefly, Gemini, Flux, Kling, Runway, Sora)
Digital, Web and Presentations
Adobe Boards, Canva, CMS (WordPress, Wix), PowerPoint
My Process
My creative process is all about blending my Fine Art background with a solid marketing strategy. I dive into every project with a sense of curiosity, looking for that sweet spot where eye-catching visuals and smart data. I love testing things out and seeing what really clicks. It’s all about pushing limits and trying new ideas to make sure every creative spark makes a real difference for the community.